Last year’s elegant and beautifully crafted posters for Black Swan amazed passersby with their unconventional style and profoundly rebellious take on the now very formulaic marketing approach of distributors.
Film posters now are far more than just advertising tools to seize the attention of potential viewers. There’s now a complicated formula to their creation. Big star’s agents often demand their clients name be positioned higher than their co stars, whilst a galaxy of star ratings and carefully selected quotes from prestigious magazine and newspapers frame the faces of the films instantly recognisable cast.
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